On one of the world’s most watched stages, a public demonstration at Meta Connect promised that smart glasses would guide a chef in real-time. The scene was perfect for science fiction: a device whispering recipes — hands-free, flawlessly. The reality, however, was different. In a widely commented report and clip, the demonstration failed to handle the unpredictability of a real kitchen.
https://www.youtube.com/shorts/0Ee8IYGKjTQ — Chef Jack Mancuso trying to ask Meta AI for help with a recipe in a live video.
This failure isn’t just embarrassing; it reveals a central point: powerful technology only becomes a solution when it’s designed for the chaos of real life. That’s exactly where our story at ComeceAgora! begins.
Starting with the fridge, not the recipe
ComeceAgora! flips the traditional logic — instead of starting with ready-made recipes and demanding ingredients, the platform starts with what the user already has: half an onion in the fridge door, leftover chicken in a container, herbs wilting past their prime. By typing or photographing ingredients, users receive a personalized recipe in seconds that considers preparation techniques, flavor harmonization, and dietary restrictions.
“In our first month, September 2025, we’ve already generated over 500 unique recipes for beta users,” says Pedro Bittencourt, founder of ComeceAgora!. “The approach is practical: no expensive glasses or dependence on unstable connections — just a solution designed for everyday messy kitchens.”
From waste to plate — a real opportunity
The problem is urgent. A UN survey estimates that Brazil discards about 27 million tons of food per year. ComeceAgora! has set an ambitious goal: reduce waste in Brazilian homes by 40% over the next 12 months. To turn this goal into action, the company plans to measure impact through household sampling, kilos saved per generated recipe, and user behavior retention. (Methodological details will be released in a white paper scheduled for the quarter.)
https://brasil.un.org/pt-br/264460-%C3%ADndice-de-desperd%C3%ADcio-de-alimentos-2024 — Food Waste Index 2024
How the AI works — and why it matters
ComeceAgora!’s technology combines three clear stages: ingredient recognition and normalization (text and photo), inference of appropriate preparation methods, and combination of flavors/textures with nutritional restrictions. With each generated recipe, the system learns and refines recommendations — building a unique recipe database.
This database, combined with planned partnerships with retailers and food industries, is the startup’s main competitive advantage. The strategy isn’t just technical: it’s ecosystem-based — integrating shopping lists, offering cashback with supermarkets, and making the solution part of the user’s shopping journey.
Initial validation and next steps
In the beta phase, ComeceAgora! has already achieved traction: 453 users, with initial retention and recurring engagement. The operational goal for the next 12 months is to generate 10,000 recipes and expand to Argentina and Mexico — a plan that, if well executed, could reduce acquisition costs via B2B2C partnerships and create entry barriers through database and integrations.
Living with the giants
Yes, there’s risk of replication by major players. The founders recognize a window of opportunity — about 18 months — to consolidate network effects, exclusive database, and partnership agreements that raise competitive barriers. It’s in this race that the company bets its scalability.
Conclusion
We are building a practical partner for your kitchen. A partner that understands your reality, reduces your waste, and transforms the contents of your refrigerator into your next great meal.
A big tech’s public demonstration exposed the challenge: impressive technology doesn’t always work in everyday chaos. ComeceAgora! chose to tackle the chaos of domestic kitchens with a practical and measurable product. By proving impact in pilot studies and bringing external voices to validate results, the startup has the potential to transform leftovers into real gains — for families and the planet. Welcome to the real food revolution. that starts in your fridge.
Want to see it in practice? Test the platform and join the pilot: https://comeceagora.cooking