About us
History
A few words about JOÃO BAPTISTA,
The Founder
The idea came from the personal experience of the founder, who, like many people, opened the refrigerator and found himself surrounded by ingredients, but no idea what to cook. The constant frustration with food waste and the high cost of delivery sparked the desire to create a practical and intelligent solution that would solve this day-to-day dilemma in an automated and sustainable way.
“🍅 🥚 🥬StartNow! Make delicious dishes even without knowing what to do! Tell us what you have in your fridge and we’ll tell you how to do it!”
Open since 2025
The History starts on 25, when JOÃO opened his fridge…
How it all started
Opened in 2025
StartNow! it is a foodtech that fights household food waste with a digital platform that suggests personalized recipes based on the ingredients available in the refrigerator.
The birth of this menu
Our technology combines AI and intuitive usability to help people save time and money while cooking more sustainably.
Lack of culinary inspiration
Start Now! it helps the user to cook with what they already have at home, promoting economy, practicality and sustainability.
Practical and smart solution
The constant frustration with food waste and the high cost of delivery aroused the desire to create a solution
Day-to-day dilemma
We want to solve this day-to-day dilemma in an automated and sustainable way. Start Now! it helps the user to cook with what they already have at home, promoting economy, practicality and sustainability.